Who are you? What are you doing? What are you like? And above all … what impression do you want to convey to others? Asking yourself the answer to all these questions will help you define your personal brand.

The concept of personal brand emerged in the United States in the late 1990s, based on an article by Tom Peters entitledThe brand called you. However, the expression has been consolidating and evolving in recent years.

Start right now: as of this moment you’re going to think of yourself differently! … You don’t ‘belong to’ any company for life, and your chief affiliation isn’t to any particular ‘function.’  You’re not defined by your job title and you’re not confined by your job description.  Starting today you are a brand.

Tom Peters (1997:86)

Creating a personal brand consists of identifying, promoting and communicating the personal characteristics that define and differentiate us, to give us visibility, relevance and make us recognizable. The development of a personal brand can be a very powerful job search technique, based on promoting ourselves through the image we give and the perception that others have of us. In this case, it is not only sought to identify and communicate personal characteristics and strengths, but also professional ones. To present ourselves to companies, we must differentiate ourselves, give ourselves an identity and show ourselves to be different and valuable.

Tips for creating your personal brand

Developing our personal brand is a challenge that requires time and good ideas, and it also provides us with a series of advantages. Before creating your personal brand, you must be very clear about what you want to communicate and what values ​​you want to identify with. If you are going to use your personal brand in the workplace and professional, you must bring together your skills, competencies, achievements and interests.

The personal brand 2.0

Currently, web 2.0 and the online environment has become a key and essential tool to develop and enhance our personal brand. Our presence on the Internet and our participation in websites, blogs, social networks or job search portals are essential to make ourselves known to companies, therefore, a large part of our strategy for creating personal branding is related to tools such as LinkedIn , Twitter , Youtube or even Facebook . We must assimilate that our online brand says a lot about us and that our online reputation. It is essential in the selection processes of companies, so take care of your personal brand 2.0 .

Logos for your personal brand

Once you have defined what you want to convey with your personal brand, it is important that you look for a logo that represents it. The logo is a graphic representation of your personal brand, a step further in this task of specification and distinction. Because your personal brand must differentiate and adapt to you, there are no general guidelines for developing a personal logo. There are also those who prefer to use their own photo instead of a logo in their personal brand. If this is your case, you should also take into account some tips so that your profile photo conveys what you want and does not negatively influence your personal brand.

Here are some examples of personal branding logos that can help inspire you:

Normally any logo made by a renowned designer is usually interesting to learn from, but if we talk about what designers make for themselves then there we already have much more to look at.

In this post there number of logos of companies or design freelancers, which of course have made their own logo and I imagine they will be really proud of them.

You can also go for to make multiple logos in minutes. With Get Custom Logo personal logo maker, you can generate different designs by typing in their name and keywords for the emblem that you want to see. Each logo is customizable, letting you choose your brand color, lettering, and shapes you want. Give it a try.