A logo is a symbol of your business, an icon by which your company is visually recognized. The development of this element of corporate identity is not an easy task. But we know where to start – by choosing the type of logo symbol.
Thinking about how to create a logo, what colors should accompany it, and more, are usually a headache when it comes to positioning your brand image. Despite not being simple, we must know that there are different types of logos that can solve the dilemma. In addition, we must have expert designers for custom logo design to help us create it.
“Design is a silent ambassador of your brand”- PaulRand
Remember that the type you choose will transmit the message you want to give to your target. Therefore, it takes imagination, technical knowledge, and a clear understanding of color psychology. Therefore, we will explain what the types of logo symbols are for companies, and how it works for the type of business you have.
Types of Logo Symbols
1) Abbreviations and Monograms Logos
IBM, HP, VTB, MTS, NASA … The template for creation is clear, right? All of these logos are abbreviations for long company names. A trademark of 2 or 3 words is much harder to remember than “initials”. Agree, it’s easier to pronounce NASA than the National Aeronautics and Space Administration. Letter logos and monograms are the best option for companies with wordy names.
When developing such trademarks, special attention should be paid to the selection of fonts. Not only does lettering need to match the style and spirit of the company, it also needs to be legible so that it can be read on the small screens of mobile phones and business cards. Those who have just opened a business can at first place the decoding of the abbreviation under the logo.
2) Word Logos (Trade Marks)
Word logos work very well when a company has a short and clear name. Take Google, for example. A catchy name combined with a colorful font form a strong brand identity. Since word logos focus on the name of the company, typography again plays a key role. Choose or create fonts that convey the essence and character of your business.
For example, fashion brands would like clean, elegant typography with a claim to luxury. Legal and legal agencies, on the other hand, are better off choosing traditional “heavyweight” fonts. They create a sense of security and safety.
3) Graphic Signs (or logos-symbols)
Logo symbols (icon, pictogram) are graphic-based design. This is a visual image that comes to mind when you hear or think about, for example, Apple, Twitter, Android. The logos of these companies are so iconic, so ingrained, that their recognition can only be envied.
Brand visualization built entirely on the image is great. You can put a deep idea into a logo-symbol; with its help you can evoke the necessary emotions from the audience. However, this solution is not suitable for everyone. It is difficult to promote a new, but non-unique business with such a logo. The mobile app for exchanging disappearing Snapchat messages with a ghost logo was remembered and promoted. John Deere with the “expensive” running deer logo too. Another example of the successful use of the symbolic logo is demonstrated by the WWF with its stylized image of a panda. But in general, there are not so many such examples. So, if you are not sure about the triumph of a business idea, it is better to bet on the name rather than the symbol.
4) Abstract Logos
An abstract label is a specific type of graphic logo. It is based not on generally understandable recognizable images (like the Apple apple and the Twitter bird), but abstract geometric shapes. The most famous examples are the Pepsi circle, the Google Chrome disc, the Adidas flower. Like all graphic logos, abstract labels condense a brand into a single image. But only they allow you to create truly unique and inimitable images for the visual presentation of the company. With an abstract logo, you can convey what your brand stands for without relying on cultural history. Ideas and emotions can be laid down with color and shape – no recognizable patterns needed.
Abstract logos are a safe bet for international trading companies. The badge is also an icon in Africa, and the name, if not in each, then in many of the countries of presence will definitely have to be translated.
To create abstract logos, it is best to involve professionals who can combine colors and shapes to create publicly available meanings.
5) Mascot logos
Often colorful, sometimes cartoonish and always funny, a mascot logo is a great opportunity to create the face of a brand, its official representative, a character who will become an “ambassador” of your business. Mascots are great for companies that work with families and young children. They allow you to create the right atmosphere, set the dynamics and mood when communicating with the audience. Remember at least mr Proper, founder of KFC Colonel Sanders.
One of the main benefits of a mascot logo is that it can stimulate customer engagement. It is an effective tool for social media marketing (SMM) and real-world promotions. The only pity is that this type of logo is not appropriate everywhere. For example, talismans look pretty ridiculous on business cards.
6) Text and Graphic Signs Logos
Combined text and graphic characters – logos consisting of letters / words and images. World famous examples: Burger King and Lacoste. A logo in which the graphic image works closely with the name of the company is a universal choice. The audience immediately associates the symbol / mascot with the brand. In the future, it will be possible to completely abandon the text.
Emblem – A logo with a font inside a symbol or icon. Such logos are created according to the principle of seals, emblems, tokens. When it comes to the use of emblems, these are best suited for schools, non-profit organizations, government agencies, and food industries. This type of logos is also popular with automakers. Yes, many of the emblems look out of date, but there are examples of successful design upgrades. For example, in the 21st century, the updated emblems of Harley-Davidson and Starbucks look relevant.
The disadvantage of this type of logos is the high degree of detail. The intricate design of signs is poorly reproduced on printed products, turns into a mess on the screens of mobile phones. And embroidering emblems with a signature on corporate T-shirts is long and expensive.
Factors Involved in Choosing the Logo for Your Brand
If you do not know anything about design, it is better that you look for a designer with a lot of creativity, so that you can have the best results. Also, you should consider that there are certain factors so that the design turns out as you want it.
It is important to know the brand
This is something very important that you should know yes or yes. Before capturing your design, you must know the brand, its target, the message you want to convey, what you want people to recognize about your brand, the history, the products, mission, vision, etc.
Have creativity ‘skin deep’ in your Branding strategy
Creativity is an important factor that can score points when creating it. Therefore, it is essential that it is represented in your Branding strategy, and you can differentiate yourself from the competition. Also, if you are original, you will be able to achieve the established results.
Take into account the importance of color psychology
Have you heard anything about color psychology? Well, this point has to do with this issue. The color you choose will greatly influence the minds of your customers, as each tone has a different meaning, and can affect your corporate image. Therefore, we leave you the variations of colors to know what feeling each color transmits:
- Blue : calm and professionalism
- Yellow : joy, positivity and warmth
- Red : dynamism, passion, but can also show danger
- Green : nature, ethics and growth
- Orange : vitality, youth, modernity
- Pink : feminism, innocence, delicacy
- Purple : masculinity, rurality, the earth
- White : simplicity, purity and nobility
- Black : Sustaining, power, and even death
Put emphasis on the brand name
There are companies that bet on only having visual elements, that is, on an isotype. Other brands prefer other types of logos such as textual elements, which are complemented by typography, and great examples are Coca Cola, Disney, etc.
Therefore, it is important that if you have textual elements, they should not be strange, no matter how much you want to differentiate yourself from the competition. Also, remember that it is legible; otherwise, you will not be able to be remembered by people.
Have a design that can be adapted to different devices and formats
One aspect that you must take into account is that the design must be calm and harmonious in view of the people. You don’t need to create something that neither you nor your audience will be able to understand. Therefore, you must raise it so that it appears on different devices and formats. Also, make sure that it is updated so as not to lose effectiveness.
Be very patient when submitting your final design
When we have it almost ready, and we show it the final design, sometimes we will receive unexpected feedback. So take a breath, patience and a good mood. The process to create the emblem takes time, and don’t expect creativity to come quickly.
Although, of course, professionals can do everything. And our designers can create an emblem that will look good on all marketing materials of your company. We offer strong, bold solutions that will make you look like the consummate professional in your field.
Whether you are creating a new logo or rebranding, consider logo design trends – check out top logo design trends for 2021 .