The founders of the company are faced with the difficult task of creating a logo that should perform a huge number of functions and be placed on the company’s products and any advertising paraphernalia. The first place to start is deciding on the type of logo. This blog will be devoted to this issue.
When you look at different logos, you may have noticed how they differ from each other. In this case, we are not referring to colors or typography, but to the types of logo. For example: the logos of Google, Firefox, Ford, CNN and Adidas have very different formats, right?
While a logo is composed only of the company name (Google’s case), another has only a symbol (such as Firefox).
The differences follow between these representations, but we will detail them more calmly throughout this post.
Before, it is good to emphasize the importance of understanding the particularities of these formats. The idea is to show how brands design their logos to represent their business and to create emotional connections with the public, fundamental to the branding of companies.
What’s more, it will help you to have a better dialogue with other design and marketing professionals who come to work with you.
Types of Logo
The logo is a symbol of your business, an icon by which your company is visually recognized. Developing this element of corporate identity is not an easy task. But we know where to start: choosing the type of logo. Next we will show you 7 types of logos..
About thirty percent of modern companies use just the text type of the logo. Such emblems are distinguished by the presence of only a text component (no images). This type of logo can be divided into 2 categories: abbreviations and trademarks.
1) Abbreviations and Monograms Logos
IBM, HP, VTB, MTS, NASA. The creation model is clear, right? All of these logos are short for long company names. A 2 or 3 word trademark is much more difficult to remember than just the initials. Letter monograms and logos are the best option for companies with long names.
The letters must not only be in accordance with the style of the company, but must also be legible.
2) Word-logos / Word mark Logos
Verbal logos work very well when a company has a short, clear name. For example, Google. A memorable name in combination with a colorful font makes everything a strong brand identity. Typography is found in the verbal logo, which again plays a fundamental role in them. Choose or create fonts that convey the essence and character of your business.
For example, trendy clothing brands combine with clean and elegant typography. But it is better for legal and legal agencies to choose traditional sources. They create a sense of reliability and security.
The following three types of logos refer to graphic logos that consist of only a small picture. Perhaps this is one of the rarest types of logos. But with the right approach, emblems become hits in the market with buyers. And about six percent of all firms take risks and make a logo like that.
3) Symbols or icons Logos
Logo symbol (icon, pictogram) is design based on graphic elements. This is a visual image that appears in your memory when you hear or think, for example, on Apple, WhatsApp, Android, Twitter. The logos of these companies are so significant, so ingrained that automatically when you see these icons you will know which company it represents.
The visualization of the brand created exclusively in the graphic element is very positive. You can put a deep idea in the logo symbol and, in doing so, evoke the emotions of the audience. But, in general, there are not so many examples. Therefore, if you are not sure of the triumph of a business idea, it is best to first bet on the name, not the symbol.
4) Abstracts Logos
These types of logos are not required to be recognizable patterns and are not based on images known as the Apple apple and the Twitter bird, but on abstract geometric shapes. The most famous examples are the Pepsi circle, Google Chrome, the Adidas flower. Like all graphic logos, abstracts also focus the brand on a single image. But only they allow creating truly unique images for the visual presentation of the company. Using an abstract logo, you can convey what your brand symbolizes, without depending on cultural and historical experiences. Ideas and emotions can be established with the help of color and shape.
To create abstract logos, it is important to combine colors and shapes to create concepts.
5) Mascot Logos
A colorful mascot, is a great opportunity to create the face of a brand, its official representative and a character that will become the face of your business. Mascots are great for companies that work with families and young children. They allow you to create the right atmosphere and humor when communicating with the audience. Remember at least Colonel Sanders, founder of KFC.
One of the main advantages of the logo mascot is that it can stimulate interaction with customers. This is an effective tool for marketing. The only problem is that this type of logo is not always created in the correct or harmonic way, which can cause problems when applying the brand.
The last two categories of the brand name belong to the so-called combined type. Both images and text are used in their design.
6) Text and graphic signs Logos
Text combined with graphic element. World famous examples: Burger King and Lacoste. The logo in which the graphic element works closely with the company name.
7) Emblem Logos
Logo in which the font is located inside the symbol or icon. These logos are created on the basis of stamps and emblems. Regarding the use of badges, these are more suitable for schools, organizations, government agencies, food companies. Yes, many of the badges look outdated, but there are examples of successful design updates. What is needed are updates to old logos, such as the updated Starbucks emblem that are always relevant.
However, the disadvantage of these types of logos is the high degree of detail. The full design of the signs is barely reproduced in print products, and becomes a mess on cell phone screens.
Although, of course, everything is within the reach of professionals. It is important to know the segment of the company so that the logo is well applied in all the necessary materials. Remember to always search for references and never stop daring and abusing the possibilities.
We took a quick look at seven types of logos. Once you have decided on the type of logo that suits your brand, you can start developing, creating and subsequent implementation. Fortunately, with the help of modern technology, it is not so difficult to do it yourself, without extra money.
The Get custom logo has become a great friend who solves the problem of logo creation. You can also use the services of freelancers, there are countless of them on the Internet, and they will definitely help you create a suitable logo.