Is your business in the market to have a strong and memorable brand?
You may have heard that the way to make this happen is through a unique and relatable logo – one that manages to create an unforgettable emotional connection with your audience.
And, if you want to connect with the family nucleus, unite a group of fans or seem all-powerful to competitors, then a Mascot Logo may be the option for you.
There is, in general, the appreciation of the most affective relationships in the world and mascots are great allies in the actions of relationship with the public.
A mascot can supply a company’s diverse needs when communicating its philosophy and values. The mascot’s objective is to empathize with the consumer and project with its image, colors and personality, the profile and vision of the company or product.
What is a Mascot Logo?
Mascot logos are what they appear to be – logos that are mostly dominated by animation or that illustrate characters with a cartoon and fun appeal. This type of logo is a strong spokesperson for your brand, and often acts as the “ambassador” of the business.
What your mascot really is depends entirely on you and the message you want to convey to the public; some choose mythical or abstract figures, while others choose real figures to represent the brand.
You can use inanimate figures like a talking clock, or cartoon versions of real people – everything is within the rules of the game!
The Importance of Mascots
According to the World Academy of Science, Engineering and Technology (WASET), brand mascots have a significant effect on consumer buying behavior.
The study “The effect of brand mascots on consumer buying behaviors”, talked to 400 participants. This research found that the use of pets made consumers have a positive view of brands, in addition to increasing the possibilities of purchasing the product.
The results emphasize that;
“The use of mascots is positively related to the consumer’s decision and intention to buy the products, organizations should consider including branded mascots in their marketing strategies.”
With mascots people become fans of the brand. A person may even hesitate to be a fan of a product, but it is easier for him to be a fan of the character.
Thus, the company conquers the loyalty and trust of its consumer. And being a fan of the brand, the customer does not need many reasons when choosing a product or service.
After all, what is so good about mascots that make them so widely used?
Mascots are good connectors between the public and the company. One of the main reasons for creating a character is to humanize the brand. For that, it is necessary to awaken the feelings of empathy, trust and friendship.
Using this strategy, it is possible to disseminate messages in a persuasive manner and generate greater receptivity on the part of customers.
The brand conveys its ideas in a simple, humorous and creative way, being able to resort to subjects that are in high moment at the moment. Used in a coherent way, mascots help to draw the buyer’s attention and improve brand and product communication. In this way, a link is established between the company and the customers.
Memory and Recognition
Many people are driven by visual stimuli. Our brain can perceive and memorize images faster than in written text.
In the case of mascots, we capture the figure and easily recognize its shapes, colors, voices, personalities thanks to associations made by each individual. All of this has a great influence on the construction of a strong brand with the potential for recognition by consumers.
The image of mascots is so strong that even those who do not consume McDonald’s, for example, know who Ronald McDonald is.
While we believe that logic and common sense govern our actions, much of the decision-making process depends on emotional appeal. The mascot can provide positive emotional triggers and feedback. Behind every purchase decision, there is a strong emotional involvement.
People consume for a variety of reasons, including identification with brand values. Therefore, the mascot will be the embodiment of everything that a brand represents or wants to represent.
Its objective is to create an affective bond capable of arousing greater interest, curiosity and empathy on the part of the target audience.
On the Internet the mascot can be used as a viral, that is, content that generates repercussion and sharing.
In this case, the character becomes so popular that users themselves spread it on social networks, creating versions, parodies, discussions, memes and the like.
This also works with products intended for children. This audience easily associates the mascot with the brand, and from that, it becomes a great symbol.
Who Uses Mascot Logos?
Mascot logos work in any industry, depending on how they are used and what message they want to convey. However, the tendency is to be used in the entertainment sector, as they are fun and witty and make the audience smile when contemplating them.
In this footprint, let’s take a look at some niches that are out and about with the Mascot Logos:
You will find mascots in gamer logos very often. Both in competitive environments and in streaming games, mascots are players’ favorites to intimidate their opponents and, in some cases, hide their true identity. Competitive players tend to overdo it by adopting fierce and frightening mascots.
If you’ve ever been to a professional sports game, you know how a mascot can cheer up both the audience and the team itself. It is a great image to include in the brand identity and print personalized products, such as caps and t-shirts. In addition, if the team is not playing very well, it is a target used to distract the disappointed crowd.
Mascots can be adopted by bands of all musical genres, but are more common in indie or heavy metal music.
Band logos often include extreme elements, such as dramatic and pointed fonts or abuse of black and deep tones. The same goes for pets created for this purpose, whether skulls and crossbones quite intense or exaggerated animal characteristics (for those who know Deadmau5, for example).
Mascots are also used in logos aimed at families, especially in restaurant logos. Examples such as Lobster Shack to Kellogg’s and Pillsbury, restaurants, bakeries and cafes choose to include logos with animation to attract children who, in turn, will convince their parents to take them to these chains.
Types of Mascot Logos
The magnificence of mascots is versatility. It is just abusing creativity and there is not much to go wrong. However, if you need more concrete ideas, here are some of the most popular options:
Letters with Animation
Here are some sources so creative that they end up creating a life of their own – in this case, with eyes, horns and a hidden smile.
If you believe that the best for your business is a monogram logo, but you want to stand out from the competition, consider combining the idea of monograms with that of mascots, adopting a personalized and “living” font.
This is the classic mascot logo, as everyone enjoys interacting with a furry pet! Children, especially, are attracted to these mascots, and that makes any brand more friendly and attractive.
Some mascots have a more abstract aspect, and it is the public that deduces what that image means. Although risky (what if potential customers do not understand the message you are trying to convey?), creating a custom logo with multiple possibilities of interpretation does not restrict the associations that consumers will create, opening the range of the brand.
The Name is Everything
As we said before, creating a successful brand, among other things, depends on a striking logo. Sometimes, the public needs a little help to remember the name of your business, a purpose easily achieved through the inclusion of mascots in the logo. If the name of your business has any object, be it a creature from the forest or a table decoration; turn it into an animated character!
Sometimes, the most direct way to create a really cool logo is to use real people! Be it a sly Kentucky colonel (we talk about KFC mascot) or a nice red-haired girl with pigtails (Wendy’s, obviously), having the figure of a person representing your brand can be as efficient as hiring an influencer to give a face to your business.
What to Consider Before Choosing Your Mascot
If you are targeting your brand to the online retail technology market, then a mascot may not be the ideal choice.
Remember that your logo serves to connect you and your target audience on an emotional level, so make sure you have found the right lid for your pan. Children, families and high spirits are the ideal consumers for pet logos.
Mascot logos often have a lot of visual details, which can make it difficult to resize. Consider joining your mascot to the textual part of your logo, or leave this element aside when printing on smaller surfaces.
Another option is to use geometric shapes to create your pet, so it is easy to increase and decrease without distortion, as needed.
Have you thought about how you intend to publicize your business? Mascot logos look great on billboards and signs, television commercials (like Duracell bunnies), face-to-face events and social media.
This type of logo greatly influences the brand image, but the personality of the mascot has to be compatible with the platform. If most of your marketing will be done through formal presentations and commercial proposals, for example, mascots will not be very relevant.
Since the goal of mascots is to popularize the brand, it is very difficult to change the visual identity of the business later on. If the mascot represents you, it is here to stay. Therefore, when creating your logo, make sure that the values of your brand, your message and your goals are well represented and aligned with your mascot.
Where to Create a Mascot for Your Company?
Creativity is the greatest ally in creating logos with mascots, so the process takes longer. When creating your business custom logo, focus on the target audience, marketing channels and the market to which your business belongs. You just need the right character to build a strong and successful brand!
See how to create your mascot online. The Get Custom Logo has numerous designers to better serve you.
Want to create a mascot for your company? The Get Custom Logo has all the design solutions you need. Make your visual identity, website, logo and all your promotional materials with the best professionals in the market.