After hiring a designer to create your custom logo, do you know how many files you should receive to have a good use of this project?

A good logo should not be produced for the sole purpose of being beautiful, it has to work. It is the design that makes the essence tangible, that brings the DNA and the vision of the brand and reinforces its positioning. And it is the logo that has to communicate very well to your audience who you are and what you came for.

When we hand over the designed custom logo to a printing factory, we often encounter various format requirements. At this time, the first question is where can I find these logo formats? But this is not difficult, as long as the custom logo is designed on the custom logo website; it supports multiple formats for saving and downloading. The second doubt is why there are so many logo formats, which one should I choose? Is there any difference between them? What other vector files or png format are available? The blog I shared today will answer these questions one by one, so let’s read on.

File formats

Below you will have an example of the six file formats that you must save your client’s logo, each format has its characteristic and function that will depend on where and by whom it will be used, so see what these formats are:

AI – Adobe Illustrator

Ai is the file format of the original design, where it can be completely editable and does not serve as a final use file, this file must always be exported in one of the following formats before being used.

EPS – Encapsulated PostScript

EPS is a vector file format used by most vector programs and it is possible to open and edit a file of this extension in programs such as Illustrator, Corel and Affinity Design.

PDF – Portable Document Format

When used for the purpose of sharing logos the files of this extension have a behavior very similar to the files mentioned above, making it possible to read and edit them in vector programs.

SVG – Scalable Vector Graphic

SVG is again a vector extension that basically has the same characteristics as the two mentioned above, but a file of this extension has an extra feature that is the possibility of being used on the web, with this it has gained space for being a light and easier file to be loaded than the other formats.

PNG – Portable Network Graphic

PNG is the first non-vector format in this list, a file of this extension is known to support transparency in its composition so it is one of the most used formats for composing digital arts.

JPG, JPEG – Joint Photographic Experts Group

JPG is the most common file format when we talk about images on the web, this because it has a high compression that facilitates its loading, it is not surprising that this format is more used for images that need a quick loading, its negative point it is the lack of transparency in its composition.

The advantages of each format

Scalable

Files in EPSAISVG and PDF formats are fully scalable, maintaining their quality when stretched, making it possible to use them in the creation of a simple business card up to a gigantic size board without compromising its quality.

Editable

In  addition to being resizable, files in EPS AI SVG and PDF formats can be editable in programs that accept vector file formats, so they are ideal for you or other designers to make changes or develop new material based on that you created.

Universal

Universal files are those that anyone can view without having access to programs dedicated to vector creation, files such as PDF , PNG and JPG are opened on almost any computer or mobile phone, because they are already programmed to read these formats files.

Transparent

Files that accept transparent backgrounds are ideal for creating arts for social networks, composing prints with the brand’s logo, creating websites and several other elements, in this list of six formats only JPG does not offer this feature, all the other five formats support the transparency feature.

Where is each format used?

Printed

The printing process requires a lot of care and quality so that there is no unforeseen occurrence when passing what is on the screen to the surface that will receive the print, so we use vector formats with the highest possible resolution quality, we always recommend that you save the file in PDF before sending it to the printer, however, formats such as Ai and EPS can also be used in this process.

Digital

Whenever we talk about digital art we should always think about upload speed, after all, everyone hates having to wait for an image to be uploaded, so we always have to use light and easy to upload files, and the ideal formats for this function are SVGPNG and JPG formats, these formats behave very well on social networks, e-mails and websites.

For whom is each format useful?

Client

Your client does not understand and probably does not even have programs designed for creating arts, so you need to deliver the files in their most practical versions for use by him, where he will use for social networks, some internal presentations and simple publications, that’s why the formats of ideal files for him are the PNGJPG and PDF formats, but it is up to you to deliver ready all the versions and variations of his logo in these formats.

Designers

If you were hired just to create your client’s visual identity, it is very likely that another designer will have to work with the logo you created, either to produce the arts for social networks, create your client’s website, create advertisements until animating the logo you created, this designer needs to have access to all file formats so that he can use them according to the needs of the project he will develop for his client.

Developer

When it comes to printing files, the ideal format is PDF , because it is a universal format for closing files, sending a file to the graphics in formats such as EPS or Ai can cause problems of distortion of the original file, either by human alteration when wanting to edit something in your work or by some pre-configuration of the computer of who will open the file, so it is recommended to always send the file already configured and closed in PDF format to prevent unwanted changes from happening.

Logo variations

Another point that you should pay attention to when finalizing a brand project is to save the different variations of your client’s logo, you must always be aware of the correct use of the logo on different backgrounds, materials that do not allow more than one color, backgrounds light and dark among other variations that may arise.

So always create the variations and export in all formats that you have seen previously, this will prevent your customer from returning to you asking for these changes, another important point is the color standards, always create variations in the RGB and CMYK color standards.

I have shared the most common logo formats above. For those who are not designing, these professional terms are not often encountered, and it is easy to forget them when they need it. At this time, we need some tools to help us remember. The custom logo website can not only generate the logo intelligently, but also supports downloading in multiple formats, and it will be permanently stored in the online account. If you can’t remember, download it again and it will be ok.

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